Data Overload

Businesses run on data and we live in a data-saturated world these days. Even for those of us who are information junkies like me, there are days when it can be overwhelming. Sales revenue, marketing costs, social media A/B split testing, cost of goods, lead conversions, email campaign bounce rates…the list of available business data is immense. As small business…

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Providing Free Services or Products

“It’ll be good exposure for your business.” How many times have you heard that phrase or something similar when being asked to do something for free? I really dislike this phrase. It’s presumptuous and often not based on fact. The underlying basis of the pitch is that it’ll be a good marketing opportunity for you…so therefore it’s not really asking…

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Is a Co-Working Space Right for You?

Co-working spaces are popping up everywhere. Local landlords are re-purposing existing commercial and industrial buildings to create them, while national brands like WeWork are rolling out new locations at a pretty fevered pitch. Even a portion of Lord & Taylor’s flagship 5th Avenue store in New York City is slated to be changed from retail to a co-working space in…

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Two Basic Financial Mistakes Entrepreneurs Make

As an entrepreneur, learning the ins and outs of business accounting or finance is usually pretty low on the priority list. Especially when dealing with the myriad daily challenges of starting and running your own business. But whether entrepreneurs do their own bookkeeping or hire a bookkeeper to handle tracking their financial records, having a basic understanding of both the…

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Nonprofit Board Member Due Diligence

Entrepreneurs are typically very engaged in their communities and we often volunteer with local nonprofits. I’ve served on numerous nonprofit and municipal boards and have always found the work to be rewarding. It’s a wonderful way to be involved with helping out a good cause and giving back to one’s community, so I always recommend that small business owners do…

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Professional Development for Entrepreneurs

We entrepreneurs are a busy bunch. We’re usually wearing lots of hats from marketing to finance to sales to operations to new product development – well, you get the picture. Even with the right employees or outsourced assistance to handle much of our day to day operations, the buck still stops with us and therefore we often feel like we…

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Time to Check in on Your Annual Goals and Objectives

We’re past the calendar’s mid-year point & it’s time to take stock of how well your business plan is working out. Having a plan is great, but it isn’t enough. Business isn’t static, so planning can’t be static either. Annual business plans need to be “living documents” that create a framework for decision-making during the year to keep you on…

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Entrepreneurs – Are We Born or Made?

In my experience, there are two types of entrepreneurs: those who go into their own business out of necessity or opportunity, and those who are born to it. The common thread is usually boatloads of enthusiasm and optimism. And, believe me, both are absolutely necessary to succeed in one’s own business. The Making of an Entrepreneur An example of the…

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